Did Techcrunch do Digital Signage's Foursquare Potential Justice?
Techcrunch writer Eric Schonfeld took the opportunity today to write about the vast potential that exists in linking digital signage">signage and Foursquare. It's nice to see digital signage">signage get the attention of a blog as large as Techcrunch. The greater attention the digital signage">signage industry receives, the more capital will flow into the sector. This, of course, doesn't come without some negative feedback from Techcrunch's sizeable peanut gallery. In the article, Schonfeld highlights Screenscape's Foursquare application, which identifies a location's mayor, Foursquare users, and check-in deals, as well as Locamoda's range of social DOOH apps. The piece goes on to cite the many different ways that digital signage">signage can enhance the Foursquare experience, and vice versa.
As I originally wrote in a post entitled. "Foursquare Partnering w/ Digital signage">Signage Networks," combining Foursquare with digital out-of-home screens in bars, restaurants, and coffee shops is a match made in heaven. Digital signs have the ability to extend the Foursquare experience to a greater breadth of potential users. DOOH networks can function as targeted, dynamic message boards which turn a simple check-in into a 360 degree experience. Schonfeld captures this sentiment in saying, "Turning a store visit into a game is the next step in local marketing, and those digital signs could become both public leaderboards and the place where the games themselves unfold."
