Sunday, February 27, 2011

postheadericon The Slogan We Should Have Thought Of For Our Custom Sign Shop!

I was flipping through the channels the other day when a commercial made me stop in my tracks. I was struck by Esurance’s pithy tagline, “Technology when you want it, people when you don’t.” It’s simple, straightforward and honest.


“Hey,” I thought, “That describes our custom sign business perfectly!” I was excited.


The first thing I did was call up our copywriters and fire them for not coming up with it first. Just kidding!


But it’s true that Esurance’s brilliant slogan also represents our business model.


Technology when you want it…


We strive to provide online support, tools and programs that are free and easy to use. These days, people don’t always want to pick up the phone. A quick, easy online solution is what many of our customers are looking for. To meet that demand, we offer:

Instant online live chatHow-to videosE-mail responses within the hourOnline design tools SignMagic, LiveDesign and DesignExpressLetter sizing calculatorsA comprehensive library of helpful articlesEasy online orderingOnline pricing calculatorMaterial Selection WizardQR code generator

…And more!


And we have an in-house techno-nerd who is constantly developing new ways to serve our clients.


…people when you don’t


But some people still like to do business the old-fashioned way. And even if you use our online tools, it’s good to know that you can get in touch with us directly when you need to. In fact, we’re available by phone anytime between 9am and 9pm seven days a week. We barely sleep! Our head SignChef even had an extra line installed in his house so he can personally answer your calls when no one is at the office.


Our customer service team can answer any question you have and is always going out of their way to provide you with over-the-top support. We all strongly believe that superb customer service is the most important aspect of a business. After all, we do all of this for YOU!


So thank you, Esurance, for putting into words what we could not.


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