Shelly Palmer's Keynote at #DSE2011 was Great!
I must admit that I didn't really know anything about Shelly Palmer prior to today's keynote. I, of course, read his bio in the DSE materials - Host of Digital Life w/ Shelly Palmer and MediaBytes - but I didn't know what his true philosophies were toward digital media and emerging technology.
After this morning's keynote, I can emphatically say that Shelly Palmer and I see eye-to-eye. He spoke passionately about the importance of people in the digital signage industry living their lives digitally. He got visibly and audibly fired up over the fact that few among the audience used Google Alerts (I was in the minority of people who use the service daily) to track real-time information about the industry, competitors, their own companies, prospects, etc. He went off on the audience, in a good way, and implored all of us to make use of a wide range of digital tools every day.
I captured a lot of notes during the session, primarily through posting updates on Twitter. Rather than regurgitating everything that was said during the keynote, I have attached some of my favorite quotes below. Feel free to visit my Twitter feed (@davidweinfeld) to view all of my notes and thoughts from the session.
"All technology is meaningless unless it changes the way we behave."
(my favorite quote from the entire session)
"It is unacceptable to be at a Digital Signage Expo and not be completely digital in your life." YES!
"Only two kinds of people and two kinds of devices in the world: CONNECTED and NOT CONNECTED."
"The number one show at 10pm on Friday night is TiVo. People make choices!" #dse2011
"He who is closest to the sale wins. Now people are taking their signs with them."
Sign Industry Education | Carved Sign Materials
Carved signs are a great way to add depth and charm to your business image. These 3d signs can be made out of a variety of materials ranging from real wood to man made substrates. It can be difficult figuring out which sign material works best for your needs. Luckily Sunrise Signs is here to help - we wrote a recent blog article discussing carved sign materials. Want to know the difference between redwood signs and extira signs? Click the link to learn more!
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Share ThisWritten by Adam Sokoloff · Filed Under Education
Signage Industry Education | Sandblasted vs Routed Signs
Carved signs are great for businesses that are either in a location with strict signage">signage laws or that want to project a charming, rustic image. Whether you’re looking to convey professionalism or charm, or if you just want the extra dimension that comes with a 3d sign, a routed or sandblasted sign is the way to go. Both routing and sandblasting achieve a three dimensional look, but what’s the difference, and which method is better? Curious about sandblasted vs routed signs? Head over to our blog article and learn all about it!
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Share ThisWritten by Adam Sokoloff · Filed Under Education
Sign Industry Tips and Advice | Broken Sign First Impressions
In the sign industry, you often hear metaphors about how signs represent your business’s signature, or fingerprint, or identity. There’s definitely some truth in all of these descriptions, but my personal favorite comparison is that your business sign is a first impression. The last thing that you want as your first impression is a broken sign.
Think about your last job interview? Did you wear dirty, torn clothing? Did you mumble incoherently or make inappropriate jokes? Hopefully not - and hopefully your sign isn’t conveying any of those messages to potential clients or customers as well. Check out our blog article on broken sign first impressions to see what your sign might be saying about you…
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TheSignChef Signs Successfully Battle Blizzards
Snow accumulation has already broken records in the Northeast this winter despite the fact that it’s barely February. With much of the rest of the country being hit hard as well, business owners are worried that they’ll be adversely affected. Stores are staying closed, employees can’t make it to work and business signs are entombed in piles of snow.
If you’re a small business owner currently battling these wicked winter conditions, you have a lot to deal with.
You probably feel like you have no control over anything. But there is one thing you can control: There’s no need to worry about your business sign – that all important first impression – getting ruined. If you order your custom outdoor business sign from TheSignChef, you’ll rest easy knowing your sign won’t show any signs of deterioration regardless of the snow, ice and high winds thrashing it daily.
Because at TheSignChef, we use a six-pronged attack when we battle blizzards:
We coat signs with a premium finish that protects against the elementsOur sign specialists work with you to determine the proper sign materials for your city’s particular weather conditionsAll our materials are of the highest quality, including our waterproof sign materialsExclusive comprehensive installation videos and instruction guides ensure that your sign is expertly installed, making it sturdy and strongWe specially train our workers to build only durable, expertly crafted signsWe inspect your sign multiple times throughout the process, including immediately before it’s shipped, to ensure that it’s been built to the highest standards in the industryTake that, winter weather!
So while you’re struggling to shovel snow, keep warm and drive carefully, your business sign isn’t struggling at all.
And our signs can take on more than just snow
We ship to all 50 states (plus Canada), so we know there’s more than just snow to contend with. Our signs are armed and ready to do battle with salt water, bright sun, extreme heat, torrential rain, high winds and more.
So if you’re ready to protect your business with a custom sign that can handle it all, please get in touch with us. Email us anytime or contact us by phone or online chat between 9am and 9pm seven days a week.
Vehicle Wrap Industry Education | How To Wrap A Car Door Handle
When you’re watching a minute and a half long vehicle wrap video, you’re seeing a very condensed version of what actually goes into a vehicle wrap. Of course no one wants to watch an eight hour real time YouTube vehicle wrap video, but sometimes its nice to see things in a little more detail. That was the inspiration for our new vehicle wrap video how to series. We’ll be focusing on smaller details of the wrapping process to educate the would be wrappers and the curious alike. First up, have you ever wondered how to wrap a car door handle? Check out the full vehicle wrap video on our blog!
Share ThisWritten by Adam Sokoloff · Filed Under Education
Signage Industry Tips & Advice | Terrific Sign Textures: Architectural Finishes!
Does your lobby sign need attitude? Could your wall sign use a little pizazz? Does your office signage">signage need a little texture? Well worry no more, we recently read about a fantastic way to add something new to your indoor signage">signage. We’re talking about 3M DI-NOC architectural finishes, a series of textured and patterned vinyl that can act as a major upgrade to many forms of signage">signage. From wood grain to carbon fiber there’s something to fit any sensibility. Interested in reading some tips for how to use these cools materials? Check out our blog post on architectural finishes for signs.
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