Sign Maker Central

RFID and NFC, an extension of the ID tag technology, are going to transform retail. Rumors around the inclusion of NFC within the iPhone5 have grown to a fever pitch. Rightfully so. RFID, a technology that uses communication via radio waves to exchange data between a reader and an electronic tag attached to an object, has the potential to redefine relationships between our digital and physical worlds.

RFID is a critical component to the realization of "The Internet of Things." Embedded intelligence within objects is destined to create one-of-a-kind connections between people and environments. The concept video below illustrates just what RFID/NFC bring to the retail sector. A handful of potential applications described include:

• Triggering a photograph at an event, automatically sending that photo to the wearer’s Flickr

• Connecting two people on Facebook when they both step on a mat

• Automatically trigger status updates when within range of a reader

• Access to VIP restrooms at popular events for people wearing WeSC shoes, or simply entry into the event itself

Bricks-and-Mortar will never be the same.

RFID in shoes from Hampus Lemhag on Vimeo.

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Retail graphics are so ubiquitous in stores and shopping environments, that it can be hard to remember what a huge effect they have on your retail space! Changing your retail graphics regularly is a great way to keep your store fresh and up to date with your latest products, promotions, and ad campaigns. At Sunrise Signs we’re happy to create and install retail graphics, and we were recently contracted by Reebok to do a series of installs for their latest campaign at a sporting goods chain throughout Pennsylvania and New Jersey. Since retail graphics so often go overlooked, we wrote an article and made a video about our marathon retail graphics installation.

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